Choosing a domain name is a tough decision and requires special attention. Your website domain tells a lot about your business and could be decisive for your digital success, so don’t go with the first one that comes to your mind. Think carefully and spend some time on research before buying it. Your domain name has to be simple, yet related to your business and not confusing. It is important because you can have a great website design, but a bad domain name can damage your web reputation. And yet, you can have an awesome name and poor web design, which is also a bad combination. So make sure your website is in line with the latest web design trends. To help you, we picked the five most important things to consider when choosing your domain name:

1. Stick to your brand

First of all, think about your brand and define industry related keywords. Start with making a list with all words that you could use and then try different combinations and check the availability. Domain name websites can also provide you with more suggestions that you can add to your keyword list.

2. Keep it simple and easy to write

Once of the most important things about the success of any domain is how long it takes to be written and is it complex. Think about your visitors and avoid long words that are hard to pronounce or write, as this drives users back.

3. Research and check on your competitors

Make sure the domain name you’ve picked isn’t already a trademark or belongs to some of your competitors. Also double check for any similar domain names, as this may create confusion for your brand. Research your competition and try to come up with a name that will stand out amongst them.

4. Plan in the long-term

Your website design may go through many changes, but the domain stays. So, think about the long-term presence of your website and don’t go with a trendy name that’s gonna be out of fashion in the next few months or a year.

5. Think ‘outside the box’

If you find it hard to define a name for your business with the related keywords or any name idea you can come up with is already taken, then you have the right to go for something funky and unusual. This is also a winning move when it comes to domain names. But it also has to be carefully considered, so you don’t cross the line. If you can’t figure it out yourself, you can reach out to professionals who will find the best solution for your brand.