The web design industry is headed for yet another big year. Providing more customized user experiences is going to dominate the web design in 2017 and meeting the user demands will become more challenging as the world gets more digitalized every day. Here are 8 web design trends to watch out for 2017.

1. Using card and grid layouts

Users love card-based designs and this is not going to change anytime soon. This type of layouts provides great exposure of visuals and content, making a website more attractive and easy to use. Card designs are also flexible and responsive, working good on both desktop or mobile and by this providing a single user experience across all devices. In 2017, we’re going to see more powerful grid styles particularly suitable for pages with an abundance of data, as they make information easily readable and looking stylish.

2. Conversational interfaces

You’ve seen them and you may not like them, but chat bots gained huge popularity in 2016 and we’ll continue to see them implemented more often in websites and applications this year. Conversational interfaces are a strong marketing weapon that gives you the ability to create a connection with your customers and engage them personally. Over 1.4 billion people interacted with a chatbot in 2015 and is expected that about 85% of all customer interactions will be managed without a human by 2020.

3. Authentic images over stock photos

Photography has always had a major role in web design. The strive for uniqueness drives more brands to create authentic images that represent their products or services, rather than choosing universal stock photos. More companies are embracing this approach when it comes to visuals, as users are constantly looking for a genuine content that provides a clear vision for the brand.

4. Rise of progressive web applications

Progressive web applications combine the best of the web and mobile apps with the latest technologies to provide a better performance and faster development. Or simply said, it’s bringing app-like functionalities to the websites. Experts expect this trend to grow this year as companies are seeking new ways to engage users across all devices and progressive web applications are the perfect solution for this.

5. Customized brand illustrations

Tailor-made illustrations and capturing graphics that correspond with a brand’s identity have become a powerful tool to increase business’ recognition. Customized illustrations reveal more about the products or services of a brand and add value to its site.

6. Interactive interfaces

Every little detail on your website matters when it comes to turning random visitors into loyal clients. Nicely implemented interactive animations and smooth transitions boost the user experience make any website interface lighter and more lively. Designers now have a variety of tools to create catching microinteractions that better communicate with your website visitors.

7. Funky designs and colors

While simple and minimalist designs were dictating the trends last few years, now we’re seeing more websites that choose funky layouts and bold color schemes. This allows businesses to better present their products or services and attract more customers. Using large fonts, feature lines and short inspiring messages is going to be in the spotlight of web design this year.

8. Virtual reality

Virtual reality (VR) is a trend that slowly, but surely is making its way to the web. It opens a whole new world of possibilities for a lot of businesses and we’re just starting to see where its capabilities could expand to. The VR transition to the web and apps is expected to reach new heights and shape the future of technology.